3D Explainer Video for Whale’s Evolutionary Water Heater Range

Overview

Whale, a leading innovator in water systems for mobile living, launched a revolutionary new range of gas and electric water heaters designed to deliver greater efficiency, performance, and user convenience. To support the launch, Whale partnered with Bloom in Motion to create a high-impact 3D animated explainer video that would clearly communicate the product’s unique features and benefits.

The Objective

The goal of the project was to:

• Visually demonstrate the advanced functionality of Whale’s new water heater range
• Simplify complex technical concepts for a broad audience
• Reinforce Whale’s brand as a forward-thinking leader in heating solutions
• Create a versatile marketing asset for use across digital platforms, trade shows, and sales presentations

Our Approach

Bloom in Motion worked closely with Whale’s product and marketing teams to understand the technical innovations behind the new heaters. From this foundation, we developed a creative strategy that combined:

• Detailed 3D Modeling: Accurately visualizing the internal components and operation of both gas and electric systems
• Dynamic Animation: Bringing the heaters to life with smooth transitions, fluid simulations, and clear visual storytelling
• Brand Integration: Ensuring the visual style aligned with Whale’s identity and tone of voice

The Solution

The final video delivered:

• A clear and engaging explanation of how the new water heaters operate
• Visual emphasis on innovation, and placement
• A polished, professional asset that could be used across multiple marketing channels

Results

• Enhanced Product Understanding: The animation helped demystify the technology and made it easier for customers and partners to appreciate the product’s value
• Positive Client Feedback: Whale praised the video for its clarity, creativity, and effectiveness in supporting the product launch
• Stronger Market Impact: The video played a key role in Whale’s promotional strategy, helping to attract attention and drive engagement

Conclusion

This project exemplifies how 3D animation can transform complex product features into compelling visual stories. Through close collaboration and creative precision, Bloom in Motion helped Whale showcase their latest innovation in water heating—clearly, confidently, and memorably.

Client:

Whale

Project Type:

3D Animated Explainer Video