Bringing Innovation to Life — Visualizing Attwood’s Latitude Evolve

The Challenge

Attwood, a leader in marine components and part of the Navico Group, was preparing to launch its most advanced marine seating pedestal to date — the Latitude Evolve. With features like electric-powered slide and rise, programmable memory positions, and NMEA 2000® compatibility, the product represented a leap forward in marine comfort and control.

To match the innovation of the product, Attwood needed a visually compelling campaign that could communicate the sophistication and versatility of the Latitude Evolve across digital and print platforms. That’s where Bloom in Motion came in.

The Solution

Bloom in Motion was tasked with translating the engineering precision and premium feel of the Latitude Evolve into a series of high-impact visuals. Using cutting-edge 3D visualization techniques, the team created a suite of promotional images that highlighted the product’s key features and installation flexibility.

Key Visual Strategies:

• Photorealistic Rendering: High-resolution 3D models were developed to showcase the anodized aluminum finish, IP56-rated durability, and sleek design.
• Exploded Views & Cutaways: These visuals illustrated the mechanics and modular installation options, helping customers understand the product’s engineering.
• Lifestyle Integration: Renderings placed the pedestal in stylized environments, to help emphasize the product.

The Result

The final visuals were used across Attwood’s product catalogues, online news articles, and digital marketing campaigns, helping to position the Latitude Evolve as a premium, must-have upgrade for modern boaters.

Impact

• Increased Engagement: Online articles featuring the visuals saw a high engagement rate.
• Sales Enablement: Dealers reported improved customer understanding and interest thanks to the detailed imagery.
• Brand Perception: The campaign reinforced Attwood’s position as a leader in marine innovation.

Client:

Attwood

Project Type:

3D Visualizations, Promotional Imagery for Catalogues & Online Media