Coats
Coats Group plc, a British multinational company and the world’s largest manufacturer of thread and structural components chose Bloom In Motion to produce a compelling video highlighting Coats Group’s commitment to sustainability and its efforts to become a more environmentally responsible company.
To commence the project, Bloom In Motion worked closely with Coats Group to understand their sustainability initiatives, goals, and target audience. Through comprehensive research, they gained insights into Coats Group’s sustainable practices and how these efforts aligned with their overall brand identity.
Using a combination of live-action footage, motion graphics, and animation, Bloom In Motion showcased Coats Group’s sustainable manufacturing processes, resource conservation, waste reduction, and eco-friendly product innovations. They creatively depicted the company’s commitment to reducing its environmental footprint and promoting circular economy principles.
GENERAL OVERVIEW
Promotional film about Coats Group sustainability.
PROJECT SCOPE
- Design
- Animation