3D Product Animation for Whale – Gulper 320
Overview
Whale, a leading pump manufacturer based in Northern Ireland, is known for its innovative solutions in water and waste management. Their latest product, the Gulper 320, is a high-performance grey waste pump designed for efficiency, reliability, and ease of use in demanding environments.
To support the launch of this new product, Whale partnered with Bloom in Motion to create a 3D animated promotional video that would clearly demonstrate how the pump works and highlight its key benefits.
The Objective
The goal was to produce a visually engaging and technically accurate animation that would:
- Showcase the internal mechanics and functionality of the Gulper 320
- Communicate the product’s efficiency and performance advantages
- Support Whale’s marketing efforts across digital platforms and trade events
- Reinforce Whale’s reputation for engineering excellence
Our Approach
Bloom in Motion collaborated closely with Whale’s product and marketing teams to understand the technical specifications and intended use cases of the Gulper 320. The creative process included:
- 3D Modeling & Animation: Detailed visualizations of the pump’s internal components and operation
- Motion Design: Smooth, dynamic sequences that clearly illustrated fluid movement and mechanical action
- Visual Storytelling: A clean, modern aesthetic that aligned with Whale’s brand identity and made the technical content accessible to a broad audience
The Solution
The final animation delivered:
- A clear demonstration of the pump’s operation, including its ability to handle grey waste efficiently
- A visually compelling narrative that captured attention and communicated value quickly
- A versatile marketing asset suitable for use on Whale’s website, in presentations, and at industry exhibitions
Results
- Enhanced Product Understanding: The animation helped customers and stakeholders grasp the unique features of the Gulper 320 at a glance
- Positive Client Feedback: Whale praised the clarity, quality, and impact of the animation
- Stronger Market Presence: The video contributed to a successful product launch and reinforced Whale’s position as a leader in pump innovation
Conclusion
This project highlights the power of 3D animation in product storytelling. By transforming complex engineering into clear, engaging visuals, Bloom in Motion helped Whale bring the Gulper 320 to life—and to market.
Client:
Whale
Project Type:
3D Animation for Grey Waste Pump – Gulper 320
