Glencore – Communicating a Global Water Strategy

Overview

Glencore, one of the world’s largest diversified natural resource companies, is committed to responsible environmental stewardship. To support this mission, Glencore partnered with Bloom in Motion to produce a series of animated films that would effectively communicate their global water strategy to a broad and diverse audience.

The Objective

The primary goal was to raise awareness and foster engagement around Glencore’s approach to water management. The project aimed to:

• Clearly articulate Glencore’s water strategy and sustainability goals
• Engage stakeholders across multiple regions and languages
• Create visually compelling content that simplifies complex environmental messaging
• Reinforce Glencore’s commitment to responsible and transparent water use

Our Approach

Bloom in Motion worked closely with Glencore to understand their environmental objectives and communication needs. The creative process included:

• Script Development: Translating technical water management strategies into clear, accessible narratives
• Visual Design: Crafting animations that were both informative and visually engaging, using a clean and modern aesthetic
• Multilingual Production: To ensure global accessibility, the films were produced in English, French, German, Russian, and Portuguese
• Collaborative Workflow: Regular feedback loops with Glencore’s sustainability and communications teams ensured alignment with brand and messaging standards

The Solution

The final deliverables were a series of high-quality animated films that:

• Explained Glencore’s water strategy in a concise and engaging format
• Appealed to international audiences through multilingual voiceovers and subtitles
• Enhanced stakeholder communication across digital platforms, internal presentations, and sustainability reports

Results

• Global Reach: The multilingual approach allowed Glencore to connect with stakeholders across continents
• Stronger Engagement: The animations simplified complex topics, making them more relatable and easier to understand
• Positive Client Feedback: Glencore praised the clarity, creativity, and impact of the final films
• Brand Alignment: The visuals reinforced Glencore’s image as a responsible and forward-thinking global company

Conclusion

This project highlights the power of animation in environmental communication. By transforming technical strategies into accessible visual stories, Bloom in Motion helped Glencore strengthen its global message on water stewardship—one frame at a time.

Client:

Glencore

Project Type:

Multilingual Animated Film Series on Water Strategy