Coats Group – Telling a Sustainability Story Through Video
Overview
Coats Group plc, the world’s largest manufacturer of thread and structural components, is leading the way in sustainable innovation within the textile industry. To communicate their environmental commitments and progress, Coats partnered with Bloom in Motion to produce a powerful video that would bring their sustainability story to life.
The Objective
The goal was to create a visually engaging and emotionally resonant video that would:
- Highlight Coats Group’s sustainability initiatives and long-term goals
- Showcase eco-friendly innovations and responsible manufacturing practices
- Align with the company’s brand identity and values
- Engage a global audience across digital platforms and corporate presentations
Our Approach
Bloom in Motion began by immersing themselves in Coats Group’s sustainability strategy. Through in-depth collaboration and research, we gained a clear understanding of their environmental goals, circular economy principles, and the impact of their initiatives.
The creative execution included:
- Live-Action Footage: Capturing real-world scenes from Coats’ operations to ground the story in authenticity
- Motion Graphics & Animation: Visually illustrating data, processes, and innovations in a clear and compelling way
- Narrative Development: Crafting a script that balanced technical detail with emotional storytelling
- Brand Integration: Ensuring the visual style and tone aligned with Coats Group’s global brand identity
The Solution
The final video delivered a cohesive and inspiring narrative that:
- Showcased sustainable manufacturing practices, including resource conservation, waste reduction, and eco-friendly product development
- Highlighted Coats’ commitment to reducing its environmental footprint and advancing circular economy principles
- Engaged stakeholders and customers through a visually rich and informative format
Results
- Stronger Brand Messaging: The video reinforced Coats Group’s position as a sustainability leader in the textile industry
- Wider Reach: Used across digital platforms, internal communications, and industry events to engage diverse audiences
- Client Satisfaction: Coats praised the video for its clarity, creativity, and alignment with their sustainability vision
Conclusion
This project demonstrates how thoughtful storytelling and creative execution can elevate a brand’s sustainability message. Through a blend of live-action, animation, and strategic narrative, Bloom in Motion helped Coats Group communicate their environmental impact—and inspire action.
Client:
Coats Group plc
Project Type:
Sustainability Video Production
