Explainer Video for National Physical Laboratory – Quantum Technologies
Overview
The National Physical Laboratory (NPL), the UK’s national metrology institute, is at the forefront of quantum technology research and development. To communicate their expertise and leadership in this emerging field, NPL partnered with Bloom in Motion to produce an engaging and informative explainer video.
The Objective
The goal was to create a visually compelling video that could simplify the complex world of quantum technologies while showcasing NPL’s role in shaping the future of innovation. The video needed to appeal to a broad audience—from industry professionals to the general public—while maintaining scientific accuracy and brand integrity.
Our Approach
Bloom in Motion began by immersing themselves in NPL’s mission, brand guidelines, and technical subject matter. The process included:
- In-Depth Research: We conducted extensive research into quantum technologies to ensure the script was both accurate and accessible.
- Script Development: A clear, concise narrative was crafted to explain how quantum technologies work and how NPL is applying them to real-world challenges.
- Visual Design: The animation style was carefully chosen to balance scientific credibility with visual appeal—striking, modern, and easy to follow.
- Collaborative Workflow: Frequent check-ins and feedback loops with NPL ensured the final product aligned with their vision and messaging.
The Solution
The final deliverable was a high-quality explainer video that:
- Simplified Complex Concepts: Made quantum technologies understandable to a wider audience.
- Highlighted NPL’s Expertise: Positioned NPL as a leader in the development and application of quantum innovations.
- Extended Reach: The video was prominently featured on NPL’s website and shared across social media platforms, helping to broaden awareness and engagement.
Results
- Increased Engagement: The video attracted attention from both industry stakeholders and the public, sparking interest in NPL’s quantum initiatives.
- Brand Alignment: The visual and narrative tone reinforced NPL’s identity as a trusted authority in scientific advancement.
- Client Satisfaction: NPL was highly satisfied with the outcome, noting the video’s effectiveness in communicating their message and supporting outreach efforts.
Conclusion
This project demonstrates how complex scientific topics can be transformed into compelling visual stories. Through close collaboration and creative clarity, Bloom in Motion helped NPL bring quantum technologies into focus—making the invisible, visible.
Client:
National Physical Laboratory (NPL)
Project Type:
Quantum Technologies Explainer Video
